If you thought YouTube was just for watching music and cute cat videos on the Internet, think again! YouTube is actually a very powerful marketing tool or small businesses to utilize in creating content that meets a specific need, as well as the fact that people absolutely love watching videos!
You may or may not know that YouTube is the number 2 best search engine on the Internet, so if you have a small business, you would be crazy not to take advantage of the many benefits of this amazingly popular platform.
AIDA your videos:
Because many people are seeking information and advice on YouTube, it is extremely important to create quality content that meets your target audience’s need. The first step is to remember the old marketing acronym, AIDA, when creating your video. AIDA stands for Attention, Interest, Desire and Action. You need to ensure that your video captures your audience’s attention and creates interest by fulfilling their information requirements. For example, if you are an electrician, you might want to upload a video on how to rewire a light fixture. This would be the ideal way to draw potential clients in.
Optimizing Your Videos:
Another crucial element is optimizing the video for YouTube search. Since there are literally millions of videos on YouTube, if you don’t select the correct keywords, you cannot expect your target audience to find you. Placing important and effective keywords in the title and including them in tags will go a long way in ensuring your video will be found by your intended target audience.
Not only is optimizing your YouTube videos important – but making sure the channel and even each video carries your logo to further promote your brand is necessary. Here is a quick video that shows you how to upload your logo one time to YouTube so it shows up on all your videos (current ones and future videos!).
An additional aspect to consider is your video’s thumbnail image: strive to make this as attractive as possible because no one will click on a blurry or unattractive image which looks unprofessional.
Successful small businesses the world over are making use of YouTube to promote their products and services- will you be the next one?