Once we have designed and developed your website it’s time to create the content that goes within. Content marketing is an ongoing conversation that is happening everywhere, all the time. Whether its collectors talking about trading trinkets, or complaining about knock-off knick-knacks, or debates about the technical trade-offs of tchotchkes from Taiwan, and we can inject you, and your business, into the conversation.
Content marketing is as old as the written language. Think of your grandmother’s boxes of baking soda with recipes on the back. Being a part of the conversation gives the customer information about your product or service while building a sense of familiarity. Social Media has made content marketing more important and more powerful than ever. With blogs, e-newsletters, Facebook pages, Twitter handles, YouTube subscriptions and much, much more we can tell the story of your business to tens of millions of potential new customers every day. Content marketing is at work for you in your digital storefront whether you’re an old hat in the industry or just starting out.
Do you Tweet? Facebook? Pin? Do you have no idea how to do any of this? Social media is an ever evolving medium that morphs beneath your feet just as you are mastering the last set of changes. Trying to keep up with all of the new advances and a whole world of possibilities available with social media to market your business can be a full time job. With billions of potential customers out there, it’s not the kind of thing you want to pawn off on your intern and forget about.
Blogs, articles, and e-newsletters are among the most effective marketing tools available to your business. It allows you to participate in the conversation surrounding your industry while presenting yourself and your business as knowledgeable leaders in that conversation. It is also a chance to show the human side of your company. A chance to let the personality of you and your staff shine through for clients to see. We all want to work with smart and fun people and blog posts and articles are a great way to show that side of your business.
Well written and informative blogs also help your customers. Well-crafted articles give them new tools and understandings they need to help to make informed decisions. Blogs also allow you customers to see you as an expert and increases the likelihood they will come back the next time they are looking for information.