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Where it all starts: Digital Marketing Strategy

Strategy Defined: A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.

The digital space is always changing, and always will be changing.

Just as you begin to get the hang of your social media account, they add much, much more and you’re back to square one. However, with 2 billion social media users worldwide, your website and social media accounts are far too important to just pawn off on the intern. The World Wide Web of today is like piloting a boat through dark and shifting waters. It’s far too easy to have blind spots for the dangers that lurk in those murky waters. You need a partner that knows these strange shores. That’s where the experts at Blindspot can help.

In the discovery phase we talk with you about what you want in a digital storefront for your business. We take the time to gather all of the facts that allows us to see the big picture of your company’s on-line needs. Now, in the Strategy phase we get down to the details of your plan. We know that sound counsel can only come from understanding and understanding can only come from listening, learning, and planning before you can start acting on that strategy.

This is the phase where the drawings for your digital storefront begin to take place. However, instead of carpet and drapes we are planning what needs to be included in your digital space. What do you need for flexibility to update new blogs, articles, or products? How are we going to use social media accounts to guide potential new clients to your businesses primary webpage? What are you going to need for analytics, and site protections? How are we going to use Search Engine Optimization to ensure that your website and social media accounts come to the top of any web search related to your business? The answers to these questions and more will help us to begin concocting a floor plan for your digital storefront.

We are going to work with you to strategize a complete map of your digital space. Today, there are more than 2 billion potential clients out there on the World Wide Web just waiting to be introduced to the unique brilliance of your business. We can help you to use social media to attract potential new clients to your businesses primary website. We can add blogs, articles and e-newsletters that answer client’s questions and show your business as a leader in the industry. Our website designs can be accessed on home computers or using mobile devices. We work with you to ensure that you have a complete plan before we begin to execute it.

It is in that execution where our team of highly trained professionals comes to life to implement your strategy. From this plan we can design an interesting and engaging website for your customers, creating content that shows your businesses expertise. Your plan will also tell us what means of SEO, analytics, social media links, and site protections you will need, and the sort of brand marketing you want to stretch across your entire digital space. This then, is what we mean by building your digital storefront.

This is where the plan becomes action
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"Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her to drink it." - Frank Muir

Blindspot offers a full suite of digital agency strategies, capabilities and skills to help you create and manage your digital space.

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