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Content Marketing Explained

  • July 8, 2015
  • By JJ Johnson
  • In Advisory, Social Media
  • No Comments

Content marketing is a way of using written content and media to attract and maintain customers. It’s a method that’s been around for well over a hundred years (since they started putting recipes on the back of baking powder). By giving customers relevant and often helpful information, brands are able to build interest in their product, as well as a sense of familiarity.

At Blindspot Advisors, our focus in content management is much larger than company websites. While we use tools such as Google Analytics and social media to drive more visitors to our clients, we also help companies become a part of the online conversation. In doing so, our clients gain insight into how to better market their company and build a stronger following.

As you might imagine, the Internet has made content marketing more important than ever. Our goal is to help you navigate the waters. We do this by getting to know you and your company, then creating a strategy based on your needs. Whether your company has been around the block or is just starting out, Blindspot will work to present it in its best possible light.

Social Media Marketing

Do you tweet, Facebook, or pin? If you’re not sure what I’m talking about, we can help! Social media has exploded over the last decade, with an estimated 56% of Americans now owning a social media profile. Of that percentage, 55% are between ages 45 to 54. As older Americans have embraced sites such as Twitter and Facebook, the scope of marketing opportunities has increased as well. Now having a digital strategy isn’t just about getting the word out, it’s also about focusing your company’s message.

SEO

Search Engine Optimization (SEO) is about making your site as visible as possible. There are many elements that can play into this, including:

  • Internal changes to keywords, meta & HTML tags, as well as setting proper permalinks
  • Taking a geographic approach to how your site is indexed
  • Regular social media and content updates
  • Integrating your website into social media messages.

Regardless of whether you’re considering a new site, or have one that’s been around for years, Blindspot is able to work with your site’s data to optimize its potential. By measuring site traffic through Google Analytics, we’re able to see how our strategies test on the public, adjusting until we meet our goals.

Design & Development

While I stated earlier that Blindspot’s focus is larger than websites, they are the heart of any company’s online presence. Because presentation is crucial, Blindspot offers creative services including branding, printed media creation (business cards, letterheads, brochures and sales sheets), as well as full site design and development.

Having a presence that’s established and consistent is key in content marketing. In helping you meet your online goals, Blindspot hopes to share our passion for marketing. Creating a digital strategy to suit your budget and business needs, we’re able to help your company rise in the rankings.

“I want to put a ding in the universe.” - STEVE JOBS

Blindspot offers a full suite of digital agency strategies, capabilities and skills
to help you create and manage your digital space.

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