Connecting with your audience via social media is more important now than ever, in this new age of masks, social distancing, curbside pickup, virtual meetings, etc. Through all these precautions, businesses are missing many opportunities to connect in-person with their customers. Your social media marketing plan is more important now than ever, and that’s exactly why you may want to consider outsourcing your social media.
Working with an agency gives you access to professionals with a different level of expertise than you have. You are an expert at what you do, you know the ins and outs of your business, the industry, etc. and a social media marketer is an expert at what they do: social media.
An effective social media plans requires knowledge of the social media platforms, social media management applications, best times to post, ways to boost organic reach, paid advertising, and current trends, just to name a few.
Ask yourself if you are truly able to devote the amount of time necessary it will take to effectively carry out your social media plan. Because no matter what is going on behind the scenes at your business, your social media plan must go on. Will you have time to update and strategize while you are running your business? Your social media is too important to let fall to the wayside when things get busy. And let’s face it- emergencies come up all the time, and they will always take priority over putting a post out on social media.
Outsourcing your social media gives you a level of consistency that you may not be able to provide on your own. Consistency in number of posts, types of posts, timing of posts, etc. A social media professional knows the best times to post, what to post, where to post, etc. which leads to increased customer engagement.
Social media marketing is about more than just throwing together a quick post with a coupon once a month. Yes, at the end of the day the hope is that it turns into sales and revenue for your company. But it’s also so much more than that. Social media marketing tells the story of your business. It connects you with your customers. It lets them know who you are and what you care about.
Your Digital Partner
Think of outsourcing your social media as not just another vendor, but as your digital partner. At Blindspot Advisors, we take the time to understand your company, your industry, and your goals. Some clients want to be involved with the content we publish, some want to hand over the reigns and let us do it all. You can be as involved (or uninvolved) as you’d like to be in the process. If you’re ready to take the next step with your social media plan, get in touch today! We can’t wait to work with you!