Get Your Name Out There
Pop quiz: if you want someone to find you, should you hide or make yourself as visible as possible? The answer is obvious, right? Get your business out there and make sure your customers notice you! This means registering for any online directory or social media platform that applies to your business. Below is a list of online directories and websites to peruse and sign up for those that make sense for your business.
How to Boost Your Local SEO During Covid-19
This is probably the most important design feature of any website. It NEEDS to be mobile friendly. Why? Here are some statistics:
- 3.5 billion smartphone users worldwide, and experts expect this number to continue rising. (Statista, 2020)
- More than 87% of internet use comes from mobile devices. (Siteefy, 2020)
- In 2019, the average American adult spent more time on their phone (3 hours 43 minutes) than they did watching TV (3 hours 35 minutes). (emarketer, 2019)
- More than 40% of transactions happen via a mobile device. (Siteefy, 2020)
- 51% of internet users use mobile devices to make purchases, and two thirds use mobile apps to make these purchases. (Datareportal, 2020)
- 6 out of 10 shoppers choose brands or retailers based on the ease of their mobile site. (Google, 2019)
- 62% of mobile users will purchase from a competitor if they have a negative mobile experience. (Siteefy, 2020)
Google My Business
Second only to mobile optimization is having a complete, accurate, updated, and helpful Google My Business page.
Take advantage of the online directories we talked about previously. Most are free and it does wonders for your SEO, not to mention offering more visibility to your customers.
Search engines love seeing positive reviews from happy customers on a regular basis, and rank businesses accordingly. Depending on your industry, think Google, Facebook, Yelp, Trip Advisor, Angie’s List, etc.
Include your business name and contact information on every page. This helps search engines find you when your customers search for you.
About Us/ Our Locations Pages
Include an About Us or Locations page on your website, especially if you have multiple locations. Include your contact information, store hours if applicable, and a Google map embedded in the page.
Optimize for Voice Search
Remember earlier when we talked about how many smartphone users there are? Think about how many of them are saying “Hey Siri” or “OK Google” to ask their questions, not to mention the Amazon Alexa being a staple in many homes. With so many people asking Siri, Google and Alexa to do their research for them, it’s important to make sure your content is easily found.
Backlinks boost your local SEO, but make sure they are from quality sources. To get backlinks, create high quality content that people want to link back to, and seek out guest blog opportunities to expand your audience.