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How Will the Google+ Shutdown Affect My Business?

  • February 11, 2019
  • By GR Harlow
  • In Social Media
  • No Comments

If you have a Google+ Profile, you’ve probably seen the emails by now announcing the shutdown of the failed social platform. The Google+ shutdown will happen on April 2nd, 2019.  If you’re left scratching your head about what this all means to your business, don’t worry. We have untangled the mess for you!

Goodbye, Google+

Google+ will say goodbye April 2nd, 2019. And all of your Google+ content will disappear right along with it. If you have information that you’d like to save, you can choose to download all Google+ data, or download specific content.

Download All Google+ Data:

You can download an archive of all your Google+ data at once, including your Google+ circles, Communities, Streams, and +1’s. Your Google+ archive includes your photos and videos from Google+.

  1. Go to the Download your data page. You might have to sign in. Your available Google+ data will be preselected.
  2. Click Next.
  3. Choose a file type.
  4. Choose how you want your data delivered.
  5. Click Create archive.

Download Specific Google+ Data:

Instead of downloading all of your data, you can download specific Google+ data, like your photos, posts, communities, or events.

Important: If you want to download your photos and videos from Google+, make sure to select Photos under “Google+ Stream.”

  1. Go to the Download your data page. You might have to sign in.
  2. Next to the type of content you want to download, like Google+ Stream, click the Down arrow .
  3. Click Select specific data.
  4. Select the specific data you want to download.
  5. Click OK.
  6. Click Next.
  7. Choose a file type.
  8. Choose how you want your data delivered.
  9. Click Create archive.

Note: If you want to download Google+ Pages content, sign in as the Google+ Page.

These directions are directly from Google. More information can be found here. Also, remember to remove any links on your website that point to your Google+ account.

What About Google Brand?

Google Brand pages were linked to Google+ as an effective way to promote businesses that don’t have a physical address. With the Google+ shutdown, it doesn’t look like the Google Brand pages are going to disappear, but there will be decreased functionality since it won’t be linked to Google+ anymore. We will stay on top of this and provide updates as we have new information.

Google My Business

With Google+ going away, you may wonder how to maximize your presence on Google for SEO rankings. Make sure you have a Google My Business page set up. Your Business Profile shows up when people search for your business on Google Search or Maps. Here you can add photos, offers and promotions, and respond to customer reviews. You’ll also get insights to learn how people found you and where your customers are coming from.

In order to set up your Google My Business page, you will need to provide a physical address. Google will then verify your business by mailing a postcard to your office with a code. Then enter this code into your Google My Business page and your listing is verified and ready!

What’s Not Changing

Despite the Google+ shutdown and potential changes to Google Brand, most of your Google products won’t see any changes. Your Google Mail, Calendars, Contacts, Drive, Docs, and Hangouts won’t change.

If this all sounds like too much to process, contact Blindspot today! Our experts are happy to help you get everything sorted out.

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