If you are a small business and you haven’t jumped on the social media bandwagon yet, it might be time to review your marketing plan. Social media platforms like Facebook, Twitter, and Linkedin not only provide ample opportunities for customers to discover your business, but you may be missing out on star employees.
Social Media Users: What Do the Statistics Say?
According to Hootsuite, Facebook continues to be the largest social platform with 2.31 billion monthly active users, and it’s responsible for 80.4% of US social referral shares to ecommerce sites – meaning it’s extremely important to use your companies website links in your social posts. In addition, more than 1 in 3 Internet users say they go to social networks when they are looking for more info on a product or brand, and 53% of Twitter users said they have bought a product they first saw on Twitter. These are huge numbers! If you aren’t taking advantage of social media, you are potentially missing out on thousands of new customers.
Social Media and Employment
If you’re looking for new talent to join your company, they may be waiting for you on social media. According to The Muse, 14.4 million people in the US have used a social media site to search for a job, and 29% of job seekers use social media as their primary job searching tool. On top of that, Jobvite found in a recent study that 59% of job seekers used social media to research a company they were interested in working at.
What Are Pulse Posts?
So, what do all of these statistics mean? Having a social media presence matters for large companies, and it definitely matters for your small business. It’s not always feasible for smaller companies to have the time, money, or manpower to post on social media every day of the week, but that doesn’t mean you should give up on your Facebook business page or Linkedin page entirely.
Here at Blindspot, we are strong supporters of “Pulse Posts” for small businesses. What is a pulse post you ask? It’s basically a heartbeat or a lifeline for your social media pages. Instead of posting twice a day or even twice a week, we suggest posting twice a month to let your potential customers and employees know that your business is still alive and thriving, show them you have a heartbeat.
What should these posts consist of? We strongly recommend having one post link back to a new blog post on your website (at a minimum, your company should be sharing one new blog post a moth), and the other social post should be a creative image, video, or industry news.
Blindspot and Social Media
If you’re not confident with social media platforms or just don’t have the time to keep your social pages up-to-date, we can keep your social pulse beating. Whether you want full social media services or you’re looking more for content and security updates, Blindspot is happy to include pulse posts with many of our service offerings. Ready to reach more customers?
Give us a call or send us a message today for more information!