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The Website Build: Making the Right Choice

  • January 20, 2016
  • By JJ Johnson
  • In Website

It can be a challenge to figure out the best route for your company when it comes to building your website. There are a number of options available and details to consider when it comes time to choose who you are going to put your faith, time, and money into.

Think of it this way. You are going to buy a new a car and the dealer gives you three options. The first is a Chevy, a basic affordable car that works just fine, takes care of the basics but lacks an eye-catching quality and doesn’t come with any extras. The second option is a Lexus, more expensive than the first option, but it’s visually appealing, fast, and comes with quite a few fancy add-ons. The third option is a Ferrari, you will spend top dollar on this head turning car, and it comes with every must-have option imaginable.

Now consider your website and your budget. There’s nothing wrong with an affordable, basic, template-based website if that’s what you can afford, although often times cheaper websites can ultimately end up costing you more if they are constantly being re-done. Mid-priced websites are generally custom built, attractive, and offer a variety of extra features and add-ons, perfect for small to medium sized businesses. Top dollar websites are generally more complex custom builds created by a large team and come with a large assortment of features.

It’s stupid to pay too much and foolish to pay too little, so, how do you make the right choice?

Here is the breakdown.

Value Site and The Kid With the Backpack

Everyone is familiar with this guy (or girl). This is the recent graduate or family member who has discovered how to build websites. They usually offer rock-bottom prices, sometimes as low as $500, they build a blog pretending to be a website, and then often times disappear. You now have to chase them around the world to find your hosting and login credentials.

This leaves you to figure out how to maintain, update  and secure your website with little to no support and no options for add-ons such as SEO, content, or social marketing. If you are working with a small budget and just need a basic website, the kid with the backpack may be a sufficient choice but you get what you pay for, and in this case, it can disappoint.

Top of the Middle

Here at Blindspot, we are top of the middle, meaning we offer small to medium businesses (SMB) agency quality websites without the agency prices. Using the diverse WordPress platform we build impactful custom sites that are user-friendly, intuitive, and visually appealing.

We collaborate with each and every company to ensure that their website reflects their unique brand, goals, and message. Our builds usually range in price from $3,500 to $9,500 depending on needs and budget.

In addition, Blindspot offers continuous maintenance and support along with add-ons like search engine optimization, social and content management, and email marketing.

It starts with the site and that is where it begins, not ends.

The Big Agencies

Big agencies generally offer great strategy and dig deep into your company DNA for a strong digital presence. They usually do a very good job, but have an entry point of $15,000 – $20.000 which can be a reach for many SMB’s.  

Websites built by these companies go through an extensive strategy process, many team touches, and lot of hands on deck for the project. If you have a large budget, require an expansive site with complex functionality and need multiple eyes and hands on your build, then a large agency may be a great fit for you.

“I want to put a ding in the universe.” - STEVE JOBS

Blindspot offers a full suite of digital agency strategies, capabilities and skills to help you create and manage your digital space.

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