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Using Videos to Promote Your Business

  • February 23, 2017
  • By JJ Johnson
  • In Website

As digital marketing continues to evolve, it’s important to not only have a great website, but to utilize all of the creative marketing tools you have at your disposal. Here are 5 Surprising Benefits of Using Videos to Promote Your Business.

Consumers are constantly bombarded with information these days, so how do you make your company stand out from the competition? Video production. According to recent statistics, 1/3 of all online activity is spent watching videos.

If you’re considering adding video to your marketing strategy, here are 5 more ways video content can increase your businesses visibility and convert potential customers into loyal clients.

1.Videos allow your customers to learn about your company in a few short minutes.

Adding a short video to your homepage allows viewers to learn about your company without having to read blocks of text or navigate through multiple website pages. Statistics show that including video on a landing page can increase conversion by 80%. When viewers are met with a well-produced video, they are more likely to stick around and see what you have to offer.

2. Videos let your viewers know humans with personalities work at your company.

Sharing video content allows your customers to see that you are real people with faces and personalities. Your audience can only learn so much about your business from reading pages of text and looking at images. People want to know who they are working with, and video makes it possible for customers to feel a human connection similar to the one you might have during a face-to-face meeting.

3. Videos are a great way to share customer testimonials and promote products.

More than 88% of consumers incorporate reviews into their purchase decisions, and video testimonials allow customers to see real live people raving about your products or services. Video testimonials appear authentic and further legitimize your company which creates more trust with your audience. In addition, 64% of users are more likely to buy a product online after watching a video.

4. Videos are a must-have on social media platforms.

Social media continues to grow and evolve, and video content is more popular than ever. According to statistics, Facebook has nearly 8 billion video views every day and 92% of mobile video consumers share videos with others. If you aren’t utilizing video content on your social platforms, it’s time to start.

5. Videos are the future of brand awareness and promotion.

Videos will only continue to grow in popularity in the future. Because videos can make virtually any topic entertaining, they are being used across the marketing spectrum to increase brand awareness and create interest. With sites like Youtube and the introduction of GoPros and drones, videos are becoming easier and easier to produce, however, easy doesn’t mean better.

The key to a great video is high-quality production. Few people have the ability to produce excellent videos, and it’s important to use a professional so you can rest assured your final product will be a great visual representation of your company. Every video you share on the web becomes the face of your company so make sure each video accurately portrays your standards and values.

Grow your business and increase your visibility with video promotion.

If you’re ready to grow your brand and increase conversions, it’s time to consider including video in your marketing strategy. When you work with Blindspot Advisors, you can trust we will provide high-quality video production that will tell the visual story of your company and deliver noticeable results. Contact us today to learn more about our video services and discover how Blindspot can help you grow your digital presence.

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