There are a plethora of companies and freelancers to choose from when you’re on the hunt for a digital marketing partner. Whether you’re looking to redesign your website, build a new one from the ground up, increase your social media and search presence, or dig into to building an effective mailing list, you’ll find an endless supply of qualified professionals at the ready to serve your needs. The question is, who do you choose? Who’s best qualified to meet your specific liturgy of service requirements and online hopes and dreams?
There are three primary classes of digital marketing services available: the freelancer, the middle guys, and the enterprise level gurus. While each of these classes of providers is knowledgeable and has immense quality of work to offer, it makes sense to take a good look at what’s best for your company. Issues that come into consideration are level of skill and experience, affordability, and time availability.
The freelancer is your one man (or woman) operation. He’s the guy working out of his home office or the local Starbucks and does everything on his own. The design, the build, the marketing, you name it, he does it. Or he’s adept at finding helpers to serve his needs (other freelance contractors oftentimes fill this hole for him).
This guy is really great because he’s often incredibly focused on the client. He has to be if he’s successful and wants to keep his good rep. However, he’s stretched thin. And he’s not necessarily capitalizing on what he’s *best* at. We all have strengths and weaknesses in digital marketing, but the freelancer doesn’t get to pick and choose: he has to tackle each piece of the puzzle because that’s his service.
Freelancers also oftentimes have the least experience (we all have to start somewhere!). They’re just starting out or they haven’t honed their skillset to an expertise yet. But they’re driven and willing to learn and you’ll pay less money (or you should) to help them through that process.
The Middle Guys
The middle guys are the bread and butter of the digital marketing industry. They’re typically comprised of a small, efficient, and a highly skilled team of experts. Each of these experts has figured out what they’re best at, capitalized on it, and found themselves part of a team of complimentary digital marketing experts. You’ll have your designer, your developer, your marketer, your social media specialist, and your SEO folks working together like a well-oiled machine to get the job done.
For a mid-level business, there’s no better choice than the middle guys. You get excellent service, focused attention on each aspect of your digital marketing presence and plan, and a price point that is affordable due to the cohesive nature of the company.
The Enterprise Level Gurus
These are the top dogs. The big digital marketing firms with a herd of experts in their employ. They’re highly skilled at what they do and are the best of the best. The cream of the crop. And they serve the industry giants in their digital marketing endeavors.
If you’re a household name, you need these guys. Your business requires this kind of high-level attention and originality. But the price tag with an enterprise level digital marketing firm will reflect your needs. Make sure you’re at this level of need before you jump in with these guys.
Who Should You Choose?
Take a good look at your company’s digital marketing requirements and the budget you have for them. For many businesses, the middle guy is always going to be the best choice. You get top of the level service at a nice price point and dedicated attention from a small team.
Blindspot Advisors loves to be this middle guy for exactly this reason. Intimate digital marketing care is possible due to our small but skilled team. And the best part? You reap the benefits financially and with a beautifully crafted and maintained online presence.