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2019 Digital Marketing Recap: What Did We Learn?

  • January 2, 2020
  • By GR Harlow
  • In Digital Marketing, Industry, Social Media, Website
  • No Comments

2020 has arrived, but before we dive into best practices for the new year, let’s take one last look at 2019 and what we learned about the digital marketing world. From website security and best practices to social media and the death of Google+, here’s a snapshot of the key information we focused on in 2019 that we can carry with us into the new year. 

Website Security

We launched a three part series this year all about hacking; why hackers hack, what to do if you’re hacked, and how to minimize the chances of your website getting hacked. 

Hackers hack for a variety of reasons, including: stealing credit card information, gaining user data that can be sold on the dark web, storing malicious content, or even a twisted personal challenge. 

So, how do you know if your website fell victim hacking? You may have been hacked if: your website looks different, you notice unusual activity, or you check in with Google’s Safebrowsing website and see a warning. 

Think you’ve been hacked? First things first, don’t panic! Next, immediately change your password and document any information you think is important. Finally, reach out to a trusted source for help.

Want to prevent your website from getting hacked? Following a few simple steps like staying on top of updates and using secure passwords can make a world of difference. Read more security tips here.

We are extremely passionate about website security here at Blindspot, and we would love to chat if you have any questions or concerns about your current security measures.

Website Best Practices

Most customers will visit your website before stopping into your physical store or contacting you directly. For this reason, it’s imperative that businesses large and small have a website these days. If you’re working with a tight budget, one page websites will save you time and money while offering future clients a glimpse into who you are and what you do. 

If you opt for a multi-page site, we strongly suggest that you spend some quality time with your Homepage and About Us page. These are two areas we focused on during 2019, and we can’t stress enough how important first impressions are when it comes to your digital presence. 

Regardless of the kind of website you have, successful websites require monthly maintenance, just like your car or home. Whether you perform maintenance yourself or seek help, functioning websites result in happy customers, Need tips on what to do if something goes wrong? Take a look at why websites break.

Social Media

2019 brought about many changes in the social media world. One of the main events was the shutdown of Google+. On the up side, there are still numerous social media platforms that are thriving and helping businesses drive sales and build their reputations. 

If you’re new to social media or just want to dive a little deeper, Facebook, Twitter, Youtube, Instagram, and Linkedin are great options. Read more about the benefits of each platform here.  If you’re feeling adventurous, here are 5 emerging social media tools that will take your social game to the next level. Not sure which social media site is right for your company? Let’s chat!

SEO and Digital Presence

In 2019, we once again focused our attention on Search Engine Optimization. There are a number of pieces that complete the SEO puzzle, including: page optimization, link building, and website architecture. Like anything else in the digital marketing world, there’s a right and a wrong to SEO Learn more about the do’s and don’ts of SEO here.

Speaking of search engines, did you know Google has a variety of free tools that help businesses boost their visibility? One of the tools we looked at in 2019 was Google My Business. This handy, easy to create account makes it possible for you to manage how your company appears on Google Maps and Google Search. Best of all, Google My Business increases your search rankings.

2019 was a great year in the digital marketing world, and we wish all of our clients and readers a successful 2020! Have questions about SEO, social media, website design, or digital strategies? Give us a call!

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